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learn local marketing

You're doing all the marketing things. Getting random results.
Stop throwing spaghetti at the wall. Get the complete local marketing system that turns your Google Business Profile, website, and reputation into a predictable lead machine, whether you implement it yourself or hand it to your team.
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You're working too hard to stay invisible

"I don't have agency budget"

You shouldn’t need one. Get the complete system for a fraction of the cost.
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"I'm too busy to figure this out"

That’s why it’s a step-by-step system, not a pile of theory. You or your team can implement it.

"Nothing I try seems to work"

Because you’re competing in crowded online spaces. Local visibility works differently.

"I need leads now, not 'someday'"

This isn’t build-it-and-hope. It’s a proven framework that generates results.
Rita Suzanne

I spent nine years trying to compete with the entire internet

After nearly 12 years building my business, I spent 9 of those years using online marketing to fight for attention in oversaturated national spaces. Competing with everyone, everywhere, for scraps of visibility. It was exhausting and expensive.

Then I had a breakthrough: what if I used those same online tools to dominate locally instead?

Google Business Profile. Social media. Email marketing. Local SEO. These tools work incredibly well when you stop trying to compete with the entire internet and start owning your local market.

Now I teach local marketing two ways: through online programs like this one, and in person through networking events and workshops locally in Columbus, Ohio. Because the tools aren’t the problem. Using them to fight in the wrong arena is.

Learn Local Marketing gives you the complete system for using online marketing to dominate locally, whether you implement it yourself or hand it to your team.

Three pillars. One complete system.

Stop doing random marketing tasks. Start building visibility that compounds.
U

Get Found

Show up where local customers are actually searching. Master your Google Business Profile, local SEO, and directory presence so you’re impossible to miss.
Z

Get Chosen

Turn visibility into paying customers. Build trust signals, optimize for mobile, and create conversion systems that make you the obvious choice over competitors.

Get Referred

Stop chasing every lead. Build referral systems and reputation automation that turn happy customers into your most effective marketing channel.

Choose your path. We'll guide the way.

Whether you prefer self-paced learning, guided support, or ongoing accountability, Learn Local Marketing meets you where you are.

From complete programs that cover all three pillars to specialized training on specific topics, you get step-by-step systems built on real-world experience, not theory you have to figure out how to apply.

Implement it yourself. Hand it to your team. Join a membership for ongoing support. The choice is yours.

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Ready to stop guessing and start growing?

Get the complete local marketing system. No more random tactics. No more unpredictable results.
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Frequently Asked Questions

Click on a question to see the answer.

What is local marketing?

Local marketing is how you get found by customers in your specific geographic area. Instead of competing with the entire internet, you focus on showing up where local customers are already searching for your Google Business Profile, local directories, and location-based search results.

It’s using online tools (Google Business Profile, social media, email, SEO) to dominate your local market instead of trying to compete nationally.

How long does local SEO take to work?

Most local businesses see initial results in 30-60 days, with significant improvement in 3-6 months. That’s for basic visibility improvements like Google Business Profile optimization and citation cleanup.

Building sustained local authority takes longer, typically 6-12 months. But you should see measurable progress (more profile views, more calls, more direction requests) within the first few months if you’re implementing consistently.

Do I need to hire a marketing agency?

No. Most local businesses don’t need a full-service agency. You need a system you can implement yourself or hand to someone on your team.

Agencies charge thousands per month for work you can do yourself with the right framework. Learn the system once, implement it yourself, and stop paying monthly retainers.

That said, if you want strategic guidance while you’re learning, that’s different from hiring an agency to do everything for you.

What's Visibility is Profitability?

Visibility is Profitability is a monthly membership for business owners who need accountability to stay consistent with their marketing.

It’s designed for two types of people: graduates of Learn Local Marketing who want to maintain momentum and stay current with updates, or business owners who are already executing consistent marketing and want ongoing training and support.

You get monthly themes and prompts, accountability tracking, community access, and live monthly Q&A calls. It’s your marketing maintenance plan.

$150/month, join anytime.

What's the difference between local SEO and regular SEO?

Regular SEO focuses on ranking nationally for competitive keywords. Local SEO focuses on showing up in your specific geographic area for customers ready to buy now.

Local SEO is about your Google Business Profile, local citations, service area pages, and reputation. Regular SEO is about competing with every website on the internet for broad keywords.

Local businesses should focus on local SEO first. It’s easier, faster, and more effective for generating actual customers.

How much should I spend on marketing?

Most established local businesses should invest 5-10% of revenue into marketing. But that doesn’t mean hiring expensive agencies.

You can implement an effective local marketing system for a fraction of agency costs.

Compare that to agency retainers of $2,000-10,000 per month. Learn the system, implement it yourself, keep more of your revenue.

Can I do local marketing without social media?

Yes. Social media helps, but it’s not required. The core of local marketing is your Google Business Profile, your website, and your reputation (reviews and referrals).

You can build strong local visibility through Google Business Profile posts, email marketing to past customers, and local networking without ever posting on Instagram or Facebook.

Choose the channels that work for your business and your capacity. Consistency on two platforms beats sporadic posting on five.

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