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local marketing training programs

Stop doing all the marketing things. Start building a system.
Choose the complete program, add strategic support, or join ongoing accountability. Learn Local Marketing meets you where you are.

Learn Local Marketing

The complete Get Found, Get Chosen, Get Referred system. Stop piecing together random tactics.

You don’t need more marketing ideas. You need a proven framework built specifically for local businesses competing in a specific geographic area. Get step-by-step implementation plans, ready-to-use templates, and the exact system that turns visibility into customers and customers into referrals.

Implement it yourself. Hand it to your team. The system works either way.

Self-Paced Learning

DIY

$1,250

Same complete system. You figure it out.

✓ Complete system
✓ Step-by-step video lessons (10-20 min each)
✓ Implementation guides and templates
✓ Downloadable swipe files and checklists
✓ Progress tracking dashboard
✓ 1 year of access + updates
✓ Self-paced, work on your schedule

get started with diy

with strategic support

Guided

$7,000

Everything in DIY + expert eyes on YOUR business.

✓ Everything in DIY, plus:
✓ 6 strategy calls over 3 months
✓ Personalized action plans for your business
✓ Expert guidance on your specific market
✓ Priority access to new trainings
✓ Feedback on your implementations
✓ Payment plan available

get guided access
Have someone on your team who handles marketing?

Guided works for training them too. Instead of hoping they figure it out or managing their learning yourself, they get the same proven system with strategic oversight. You stay out of the weeds. They get a framework to follow. We provide the direction.

Both options give you the complete system. Choose DIY if you want to work independently.
Choose Guided if you want strategic support on your specific business situation.

Three pillars. One complete system.

Stop doing random marketing tasks. Start building visibility that compounds.
U

Get Found

Show up where local customers are actually searching. Master your Google Business Profile, local SEO, and directory presence so you’re impossible to miss.

Key Modules:

  • GBP optimization
  • Local citation management
  • Service area page architecture
  • Location-based SEO strategy
Z

Get Chosen

Turn visibility into paying customers. Build trust signals, optimize for mobile, and create conversion systems that make you the obvious choice over competitors.

Key Modules:

  • Website trust and conversion
  • Mobile-first design principles
  • Speed-to-lead optimization
  • Homepage messaging framework

Get Referred

Stop chasing every lead. Build referral systems and reputation automation that turn happy customers into your most effective marketing channel.

Key Modules:

  • Compliant review generation
  • Referral automation systems
  • Customer retention strategies
  • Reputation management

Visibility is Profitability

Stop disappearing. Start showing up every week.

A visibility and accountability membership for established local businesses who know what to do but struggle to do it consistently.

This isn’t another course to consume. It’s weekly accountability that makes showing up non-negotiable.

How it works

Every week, you get a content prompt and accountability tracking. You create your content, post it, submit proof, and track your progress. Simple actions, consistent execution, measurable growth.

Every month, you update your visibility metrics so you can see your growth over time.

Time Commitment

60-90 minutes per week for content creation and relationship building. Monthly metrics check-ins take about 15 minutes.
Perfect for business owners who need accountability to stay consistent. Whether you’ve completed Learn Local Marketing or you’re already executing marketing and need structure to maintain momentum.

What's Included

  • Foundation work to clarify your audience, positioning, and voice
  • Tool setup guidance for content creation, visuals, scheduling, and email
  • Weekly content prompts so you never start from blank
  • Weekly accountability system (submit proof, earn badges, track streaks)
  • Monthly metrics tracking to see your visibility growing
  • Monthly relationship building accountability
  • Community forum for peer support and optional feedback
  • Question submission (answered in batches)
  • Bonus coaching calls when available
$350/mo - join the membership

Not sure which option?

Choose DIY If...

  • You prefer self-paced learning
  • You want to work independently
  • You’re comfortable figuring things out
  • You or your team member are comfortable implementing without feedback
  • You want the complete system at the lowest price

Choose Guided If...

  • You want expert feedback on your specific business
  • You need strategic guidance on your market
  • You want accountability through scheduled calls
  • You prefer having someone review your work
  • You have a team member who needs a proven system to follow

Choose Visibility is Profitability if...

  • You know what to do but struggle to do it consistently
  • You need weekly accountability and structure
  • You’re a Learn Local Marketing graduate who wants to maintain momentum
  • You’re already executing marketing and need accountability to stay consistent

Frequently Asked Questions

Click on a question to see the answer.

How do I learn local marketing?

The most effective way is to follow a proven framework instead of piecing together random tactics. Learn Local Marketing gives you the complete Get Found, Get Chosen, Get Referred system with step-by-step implementation plans.

You can choose self-paced learning (DIY) or add strategic support (Guided). Both give you the complete system. The difference is whether you want expert feedback on your specific business.

If you need ongoing accountability to stay consistent, Visibility is Profitability keeps you implementing week by week.

What's the best way to market a local business?

Start with your Google Business Profile. It’s free, it shows up in local search results, and most local businesses have it completely unoptimized.

Then build your reputation through reviews and referrals. Then optimize your website for local search and mobile users.

The Get Found, Get Chosen, Get Referred framework gives you the complete system in the right order instead of jumping around randomly.

How long does it take to learn local marketing?

Most people can learn and implement the complete system in 8-12 weeks, spending 2-4 hours per week. Implementation time depends on which modules you’re working on and whether you’re doing it yourself or delegating to your team.

You can go faster if you have more time or slower if you’re implementing piece by piece.

Can I do local marketing myself or do I need to hire someone?

You can absolutely do this yourself. The system is designed for business owners, not marketing experts. Every module includes step-by-step implementation guides showing you exactly what to do.

If you’re not comfortable with the technical side, you can hand the implementation to someone on your team. The same system works whether you’re doing it yourself or delegating it.

What's better: DIY or hiring an agency?

DIY is a one-time investment. Agencies charge monthly retainers that never end.

With DIY, you own the system. You’re not dependent on an agency. You can implement it yourself or hand it to your team.
With an agency, you’re paying monthly forever. And if you stop paying, your marketing stops.

If you want strategic support while learning, guided options give you expert feedback without ongoing agency costs. If you want accountability to stay consistent, membership options are a fraction of agency pricing.

How do I stay consistent with marketing?

Most business owners struggle with consistency because they’re starting from blank every time. No plan. No structure. Just “I should probably post something today.”

The solution is weekly prompts, accountability tracking, and metrics that show your progress. You get a prompt, you create content, you post it, you submit proof, you track your growth.

Simple actions. Consistent execution. Measurable results.

Do I need technical skills for local marketing?

You need basic familiarity with your Google Business Profile and website. You don’t need to be a tech expert, but you do need to be able to log in and make updates.

Local marketing programs are designed for business owners, not marketing experts. Implementation guides show you exactly what to do.

The training focuses on strategy and what to implement, not technical platform training. Every platform is different, so you get the what and why, and you adapt to your specific tools.

If you’re not comfortable with implementation, you can hand it to someone on your team who is.

How much does local marketing cost?

Local marketing costs range from free (doing it yourself with free tools) to thousands per month (hiring an agency).

Most local businesses can implement an effective system for a one-time investment of $1,000-$7,000 for training and templates, or $350/month for ongoing accountability.

Compare that to agency retainers of $2,000-10,000 per month. Learning the system yourself or with strategic support is significantly more affordable and you own it forever.

What is local SEO?

Local SEO is how you show up in search results for customers in your specific geographic area. Instead of competing nationally, you focus on your Google Business Profile, local citations, service area pages, and reputation.

It’s different from regular SEO because you’re not trying to rank for broad keywords nationally. You’re showing up for local customers who are ready to buy now.

How do I get more customers from Google?

Start by optimizing your Google Business Profile completely. Most businesses leave it half-finished, which means they’re invisible in local search.

Then build your reputation through reviews. Google shows businesses with more recent, positive reviews higher in search results.

Then optimize your website for local search with location-specific pages and mobile-friendly design.

The Get Found, Get Chosen, Get Referred framework gives you the complete system.

Why isn't my marketing working?

Most local businesses struggle with marketing because they’re doing random tactics without a system. They post sporadically. They ignore their Google Business Profile. They don’t ask for reviews. They don’t follow up with past customers.

The problem isn’t that marketing doesn’t work. The problem is inconsistent execution without a framework.

A proven system + consistent implementation = results.

What's the difference between local marketing and digital marketing?

Digital marketing focuses on online channels to reach customers anywhere. Local marketing focuses specifically on reaching customers in your geographic area.

Local marketing uses digital tools (Google Business Profile, social media, email, website) but the strategy is different. You’re not competing nationally. You’re dominating locally.

Local businesses should focus on local marketing first. It’s easier, faster, and more effective for generating actual customers.

How do I market my business without spending a lot of money?

Start with free tools: your Google Business Profile, email to past customers, and local networking.

Then add low-cost tools as needed: a website (if you don’t have one), scheduling tools to stay consistent, and basic design tools for visuals.

The biggest investment is time, not money. Learning a proven system costs less than one month of agency fees, and you can implement it yourself without ongoing costs.

Enroll in Learn Local Marketing
join visibility is profitability